• Areas of Expertise

    Areas of Expertise

    We have a diverse range of areas of expertise which, along with our language... Read more: Areas of...

  • Native Speaker Principle

    Native Speaker Principle

    Wagner Consulting International selects its linguists very carefully: every linguist... Read more: Native...

  • Our Approach

    Our Approach

    What makes Wagner Consulting International a reliable multi-language services provider... Read more: Our Approach

  • The Four Eye Principle

    The Four Eye Principle

    Wagner Consulting International's commitment to providing high quality language services includes... Read more: The Four Eye...

Top 10 skills a copywriter needs

Top 10 skills a copywriter needs

It is easy to recognize good content when we read it. Copy is undeniably everywhere, brands hire skilled copywriters to create blogs, advertisements, product descriptions, catalogs, brochures, and...

 

Read more

REMEDY FOR PRESCRIPTIONS

REMEDY FOR PRESCRIPTIONS

Pain in the waist? Toothache? flu or cough? So, it's time to visit your doctor. It is always recommended that if you feel any of these symptoms in your body, it is better not to extend the time to...

 

Read more

 

 

MORE ABOUT US

Pin It

Some will argue that your web visitors are like wild animals, which basically means they’re hunting for information or a product to buy— the same way a hungry panther hunts for his next meal. Those who claim your web content should be an easy bait for predators will offer a rapid production of the usual lines you always find among your competitors. After all, the panther is only hungry, not looking for an exquisite taste.

Others will advise you against being too creative or clever so you can easily catch the attention of the reader. The important thing is to keep it simple, right? Well, in a way this is true but under a deeper approach it all depends on the level of creativity you add. When excessive simplicity makes you look exactly the same as all the other companies out there, what is the point?

While there are some well-known “best practices” for content creators with premises such as “keep it short”, “write meaningful headlines”, “use lists” and others, in reality these tips are not enough to position a brand.

In fact, though these basic rules are helpful, they are too repeated. By applying them, content writers usually generate ‘empty content’, which could be defined as the one with impactful words that say very little, just like the nutritional content in junk food.

A new perspective on web content writing involves more than only the correct application of standardized practices. It is required to break some rules, to innovate.

It’s true that web readers don’t read, which is the reason why creating texts for printed materials (like corporate reports) is not the same than writing for web users who look for a service or product. Many studies have stated that web readers only scan and only 16% of users actually read the entire content (yes, the new studies have only confirmed the numbers of 1997).

Creating effective content

The first step is to really know your client. Not only what do he offers but he works. Not only who are their audiences but how chose him. Not only why is he different from the competition but what are his new plans.

Many content creators only visit the old website to get the idea and start writing the new one with an identical idea but using synonyms. That’s just not right! If the client wants you to create a new personality, please don’t adhere to something old.

A real tailor-made content takes into consideration many factors, including the human aspects behind the company. What was the owner dreaming of when he first started? How does the client feel when he makes a purchase? It’s not just creativity but also a bit of heart.

At Wagner Consulting, a team of expert copywriters will create relevant content that your audience wants to read. With deep research at the forefront, they will write with purpose and be able to position your firm.  

 

footectno

If you wish to receive a detailed offer on or consultation on Copywriting solutions provided by Wagner Consulting, then please feel free to contact our Sales Team, who will gladly assist you.

Copywriting Division at Wagner Consulting

Phone:

US: (718) 838 9533 (English speaking)

US: (917) 725 3145 (Spanish speaking)

EU: (718) 618 4268

E-Mail:This email address is being protected from spambots. You need JavaScript enabled to view it.

 

Video

Stay informed

Email Us - If you wish to receive more information in writing about VIP Translator or any part of our services.

 

Contact Us - Using our web form, please specify your enquiry, and if requesting a quote, please remember to include your company/organization’s name, number of words to be processed, location and time frame for delivery, and we’ll get back to as soon as possible.

 

Call Us - If you wish to place an order or wish to take advantage of our weekend/holiday services, or your order is urgent.

 

We Offer

Contact Us