Every day, the automotive industry has plenty of news to share with the world. From the newest unveiled fully electric model to the most intelligent SUV to date to the partnership between two major tech companies to develop outstanding digital experiences. The audiences all over the globe are eager to know all about the evolution of the industry, the most recent models and the technology behind them.
Every day, experts work in creating the best of the best regarding engines, security systems, environmental-friendly vehicles and many more. The challenge is to always improve functionality and attractiveness for the users. The automotive industry is a complex and deeply specialized one that involves several parallel processes. For instance, software developers face the permanent goal of designing the software that helps operate the next generation of cars as well as the software that runs the factories where the vehicles are built and assembled.
Likewise, every day marketing-related companies work in launch campaigns, press releases and the preparation of all sorts of promotional/advertising materials of massive reach. From simple billboards or magazine ads to TV commercials of huge impact, the need for accurate content marketing is constant, and it also includes brand-specific endeavors such as product catalogs and information brochures used in dealerships.
Indeed, the automotive industry is truly global. Research and development, manufacturing, consumption and servicing for the same product take place in multiple locations around the world.
Target groups
Besides the major automobile manufacturers, there are a plethora of companies that only produce individual products for the entire production chain. These may be plant manufacturers or tool producers, in addition to the producers of individual parts who are responsible for up to 70% of all components in a newly built vehicle.
When you talk about translation in the automotive industry, it’s clear that it isn’t limited to translating the user manual of each model (and each company has countless brands and models) but it extends to a great number of related services, including digital systems and customer services such as insurances and others. Therefore, a need for translation services is a great precedent for other industries around the world.
However, hiring just any translation agency is a risky move. In the same way your mechanic may sound like speaking in Chinese to you when he is explaining a problem in your car, understanding the source, even if the translator is a native-speaker can be really hard. A non-specialised translator will probably make a guess of the meaning of a sentence.
Have you ever noticed a user manual of a washing machine with strange sentences? This happens when the company used MT instead of a human translator. You understand the instructions by pure instincts and the worst that can happen it’s that you will turn all your white clothes into pink by mixing them with your red T-shirt.
Now, imagine you are reading a poorly-translated manual of your brand new car. Your life can be in danger! Automotive writing is as complicated as a scientific text. Only an expert can be in charge of translating it.
Specialist translators acquire an understanding of the technical details and processes through corresponding professional training and years of experience with texts from the automotive sector. Choosing a specialist translator who has undergone training specifically in this field is therefore absolutely crucial for assuring the quality of these translations.
At Wagner Consulting you will find specialized translators in the industry. As a language service provider, Wagner Consulting International has developed an efficient line of processes and tools that encompass every stage of language management. A vast array of specialist automotive translators who not only have knowledge in the field but who are native or near-native level in multiple languages as well.
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