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Voiceovers can be done virtually from any place. Everything that is necessary is basically a pc, a microphone, internet connection.

Before the home studio, voiceover artists had to go to studios to record. Promotion included distributing your demo on cassette or CD to production houses, talent agents, ad agencies, or even cast agents. The process for marketing usually involved making phone calls, sending reminder cards with your latest credits, sending thank you gifts to clients at holiday time; and networking with anyone and everyone. Some of these activities remain important, but now you have additional promotional opportunities should also be present on the online world.

Marketing is critical if a company wants success, either in the short term or in the long run. It is important to consider that voiceover marketing is not the same as consumer marketing. Consumer marketing is when enterprises market goods or services to potential consumers and, in general, to the public. This is known as B2C marketing or business to consumer.

Voiceover marketing is more like a scheme of B2B or business to business marketing. In this case, the propaganda is done by a company and also targeted to one.

The strategy for voiceover is broadly marketing, which means that the plans and activities are focused on achieving the sale of a service or product to a target audience.

Thanks to the innovations of technology, spending lots of money on a marketing strategy is not a need anymore. If a voiceover company wants to succeed, there are a few things to keep in mind:

  • Professional sharp looking website: In this era, a website is a must. In fact, having a professional website will make the company reachable from any place around the globe, only one click away. Considering this is a globalized world, the website is most likely the first thing any potential consumer will see. All a person has to do is look for a certain company or service on the web and a thousand results will appear. So, as with any company, a voiceover company will need a professional website with optimized content, important information, etc.
  • Professional photos: A professional photo of the team working or even of happy customers or important events will help potential customers have a better idea of what to expect or about the quality of the service.
  • Record a demo reel: This will constitute a ticket to landing a project. The demo will represent everything about the skills and service offered. It is important that the demo reel captures the attention of the listeners and provides a clear idea of the quality of the service.
  • Get the demo up, on the website: Demos are a calling card. This means that they will prove the voiceover community that the company possesses the skills needed and valuable to bring copy to life.
  • Deliver the rest of the package: Delivering a demo reel is not the only thing needed. Marketing the skill that makes the voiceover service unique compared to others is extremely important. Also, showing the attitude is an important part of the equation. Being different and unique is what will attract the potential customers.
  • Establish a network, attend seminars or meetings. This kind of events will help the company develop a network and connect with potential customers.
  • Have an active participation in online chats and forums in different areas. When a company participates actively, in forums and chats about subjects they are related to, it helps increase visibility and can also help build trust about a company, if the information shared is relevant and useful.
  • Use social media: LinkedIn, Facebook, Twitter and blogs will help the company become more relevant and accessible for the customers. In this era, having a full presence online is a requisite for any business regardless the orientation or industry.
  • Build a presence in the industry: It is important to go outside the shell and socialize. Building connections is important in order to succeed and attract customers. Attending seminars or workshops are relevant ways of building a presence; however, the attitude is the most important part. A voiceover company should be sure of the image it wants to deliver to potential clients, whether it is a funny one or a professional, more serious one.
  • Include positive and relevant testimonies: Of course, there is no company that would include negative feedback on a video or text on their website. Nevertheless, it is important to highlight the experience and credentials. People, especially potential customers, will look for an external validation. Having a testimony on the website will help consolidate the trust on the company and will add credibility to the demand.

Marketing can be categorized into direct response, referrals, networking or advertising. Referrals will play a major role in voiceover marketing strategy. Nonetheless, networking and response marketing will be some of the most effective tools.

 

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If you wish to receive a detailed offer or consultation on Voice Over services provided by Wagner Consulting, then please feel free to contact our Sales Team, who will gladly assist you.

Voice Over Division at Wagner Consulting
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