fShare

Tweet

Modernity has transformed the way we communicate, without a doubt, the impact of technology has influenced daily life, nowadays communication channels are multichannel and the new writing is latent in these channels.

In this 21st century that we live, the interest for information and the virtualization of the world, brings new challenges and also often unknown experiences, likewise in art and culture, new technologies have been exploited in large dimensions to create new processes of dissemination and interpretation of these languages, ​​and those languages ​​involve reading on mobile devices, because this is the generation that reads a lot and everything thanks to these new platforms, the bad thing is that the information that circulates is not always verified, everything that is in the network is highly changing..

In reading and written culture, virtual media and tools are very useful, since these tecnology tools stimulate the viewer and create a dynamic mode of accessibility and more participation in the reading culture. Many institutions have an interest in improving traditional reading and writing alternatives.

A good example of how industries adapt to the changes by technology and the existence of the human being, is the Foundation of Urgent Spanish (FUS), as it´s an institution that leaves aside the great debate on whether it´s better to use electronic or traditional media, to focus on the essence of writing: the good use of the language, that is why its work is to promote the good use of the Spanish language, especially in digital channels. FUS offers style manuals, practical advice and specialized terminology.

Like this, there are other organizations that ensure the good use of the world's languages ​​and that is the reason because writing is increasingly important in all the scenarios of daily life: education, the media, advertising, among others, that is why the The challenge of this century is to conect people to the reading and for that the writing should be full of dynamism.

Another type of narrative that has taken much force is the graphic narrative, in this technique, elements of visual language are combined with writing, it uses the impression to reach the audience more directly with stories full of color and creativity full of unpredictable turns, as well as electronic books and creations such as Ebooks, EPUB, applications and others that have known how to use the movement resource in publications to counteract the static of conventional writing.

Undoubtedly, the force that new technologies are taking is undeniable, that is why it´s important to promote and motivate literacy for this digital era, but we must not forget that to generate these skills, we have to go beyond the plane of virtuality and achieve an immediate reality.

New forms of writing include databases with information that is stored on the network, multimedia that is the combination of language with digital media, time-based media that are cinematographic techniques and other kinds of products, blogs that it´s a communicative network through personal web pages, the blogs are a kind of newspaper that makes public with a specific purpose; there are also the automatic links that are created by machines with a high value, as was the case with Google.

Wikis are also a great writing tool and as well a collective in which the text can be intervened by anyone and the most curious thing, is that the millions of wiki projects have started to create a corporate and participatory culture, so the end of the wiki is to develop a collaborative work in real time, the characteristic of this type of project is that the development of the same always has a genuine leadership, because someone or some will always ensure that the content has quality and is updated.

Wagner Consulting is aware of the changes of the new era, the practicality of information and new ways of communicating with the desired audience, so we have a multidisciplinary team of writers, journalists and creative writers who are willing to work on each project carrying out a thorough analysis, a market study and according to the proposed strategy, the communication channels that are most effective for your company.