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Language services and Quality Assurance, Quality, Professional Translation, Globalization & Localization Solutions, Wagner Consulting – Your Favorite Language Service Provider, Location services, information adaptability, contextualized language, personalization of information

App localization is considered mandatory to enter some specific markets, as it helps in business growth. Some businesses adopt the localization early and consider this a vital factor for app marketing strategy. The localization process speeds up entrance in new markets as the localized products help in overcoming the cultural restrictions. So the product is more likely to spread in the world. Companies that focus on localization see improvements in their business and market shares. The best approach for your app marketing efforts is by asking a few questions like:

  1. Where? (The targeted market).
  2. What? (The product to be localized).
  3. How? (The method of executing your localization plan).

The decision of targeted market!

The first thing to decide when you think about localization is in which country you need to localize. Why is it necessary to choose between markets when your app marketing strategy includes localization? As you are well aware of the fact that localization is not free of cost, so like other activities, you should have a well-planned localization and it must be the part of your app marketing strategy along with its KPIs. You should find your target market in varied regions, and purchase reports that consider specific markets. You can also get your competitor’s income details in a particular market. This is an important app marketing asset.

Decision of What to Localize

Localization is not only translating the text of the app into some other language, but there is much more to do with it. Localization has many aspects including your budget and capacity for localization. English is not a native language in many countries but is very common and used heavily. It is easy to translate your app store page texts. It is an uncomplicated task.  You just need to check the store for specific languages. App store localization has some expectations. The app user should know the fact if the app is not in their native language before installation. You should try hard to have “ENGAGED USERS” rather than the “install-use-remove” type of users. There are markets where users just click on the banner, share Facebook posts, or tweet if it is in their language. The rule is not strict, yet it only applies some of the times. Sometimes, localized ads give great results as compared with the English ones and vice versa. Select the images and photos with great care while designing ads for particular territories and make sure that the people in the images are right for that particular market. Images can transmit strong messages, so choose them with much care.

iOS or Android, Decide How to Localize?

For iOS app, there is an App Store, but the story of Android is entirely different. There are many stores where you can launch the app and many countries keep their favorite. Another decision point is some alternative store as a part of your localization strategy. Localization is a key factor for success in your mobile app. So respect it the way it deserves in your marketing efforts. To make your app as a world citizen, you need to think about the different cultures around the world.

Because of app localization, the market is becoming greater than it is before. If you have an app in English and you get the translation services to translate it into languages like Korean and Chinese, you can make your app content visible to nearly 60 percent of the mobile users. Do not stop by translating in just a few languages. App localization delivers an experience and content to users in a way that considers the region where they live, their way of communication and their interest. It is about making the user experience as much unblemished as your customers even do not think that the app is created somewhere else. By implementing your app localization as a business strategy, the global visibility gets maximized and downloads are increased.

Language services and Quality Assurance, Quality, Professional Translation, Globalization & Localization Solutions, Wagner Consulting – Your Favorite Language Service Provider, Location services, information adaptability, contextualized language, personalization of information

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