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Due to the digitalization of information and content, editors perform more tasks in addition to grammatical, spelling and style correction for a text. Content editors must plan and execute Content Marketing strategies and are responsible for verifying that all communications pieces are adapted to the website, under the SEO requirements.

The tools that a content editor uses are very important to ensure the quality and reliability of the information. At Wagner Consulting, our content editors have identified the most relevant cue tools to perform their work. Keep reading to see what we are talking about.

First, it is very important to have a tool that systematize the management of contents. The utility of this tool is to edit and manage a content until the moment of its publication and that the content adapts to all the formats (website or other platforms). Through these applications the Content Marketing strategies are successfully executed, because the tool allows the editor to plan all the activities.

Second is the SEO tool, which ensures the content is positioned in the search engines of the websites where the content will be published. Currently there are many platforms to use the SEO tool, some are free and others must be paid to be used. The most popular search engines are: BuzzStream, MOZ and Google Analytics.

Third, is the tool for keywords that is an essential ally for any content editor. There are many platforms that allow you to search the keywords of a text. The purpose of this process is to find words and phrases that relate the content to the search of the users and is a tool that also serves to make the contents reach the target audience.

Another tool that content editors use are the programs to create and edit digital content. This means that, in addition to the content written in text, a publication usually has a video, an image, a graphic piece, an infographic, templates for Social Networks or other visual complements, and to achieve this, the editor needs to know how to use a program for editing images and videos (like Photoshop, Evernote, Google Drive, Infogram, Canva, among others).

Social networks and e-mail are also important tools for executing campaigns. They are an essential element in the Content Marketing strategy as they help to get a lot closer to the final audience;

Furthermore, the use of software to correct spelling and grammar are part of the content editor process, because although an editor is an expert in grammar and spelling, the use of these types of programs support their revision of the texts to identify errors.

Likewise anti-plagiarism software discard the content that has been used previously and identify the percentage of "originality" in it. This means that the Content editor used proprietary and unique information for that content, and that's what a content editor is always looking for, to make valid the publication of a text.

Today content editors try to be at the forefront. They visit forums to know the global perspective of digital content. Fortunately and precisely for this reason, there are new applications that expand the creativity of the content editor, for example facilitating the creation of new titles, or applications to make notes and to edit texts in an online way.

At Wagner Consulting we work with quality assurance and our team of editors is updated and has all the necessary tools to develop great content that make our company the ideal place to develop strategies, marketing and communication campaigns and the correct development of channels that your company or your project needs!