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The number of followers is directly related to the impact your message makes. Even when the follower count is not a guarantee of the value of a social media account, there is value in follower count. Whether you like it or not, people do look at the number of your followers, which affects their decision to follow you. In addition, the more followers you have, the larger the potential reach and influence you will be able to achieve.

Truth is, the metrics are more than simple numbers and there is a lot of great advice on how to grow your followers on social media, here are some that have been proven to succeed.

1. Write a professional bio

Your bio is the first thing that should caught your clients’ eyes when they go to your profile. This statement should be concise, direct and represent your company and its culture, its identity. The bio can change across you social media platforms but it should stick to your philosophy. Sometimes less is more and this principle applies perfectly to social media. Instead of explaining the whole history of your brand, you can put some basic information that identifies your company, along with your slogan. Take a look at Adidas’ profile on Instagram - its bio is concise yet powerful: Run today, save tomorrow.

2. Post great content

In the world of social media, there is nothing as valuable as content. The content is anything from videos, blogs, images and social media posts. If you content is interesting enough, it can keep your followers engaged and attract more.If you want to be worth following, there has to be some “there” there. You have to have some substance to your profile.

3. Be active and engaged

Social media users are tired of link feeds. Commenting on and resharing the posts of others is a way of demonstrating that you are present in your network.Being active in the social threads of others, especially influencers, also exposes your value to new people and can help you gain new followers.

4. Post frequently but also appropriately

In the world of social media, you cannot stop posting and engaging because it may lead to lose of followers. You should maintain a regular presence, but you also do not want to overdo it. Post strategically.

5. Use hashtags

Hashtags are popular all across different social media platforms. When you include hashtags in your posts, your content can be found in search. Apart from using some popular hashtags in your industry, make sure to include some that identify your brand.

6. Experiment with content formats

Social media marketers have a variety of content types to choose from when they post in the different platforms. Marketers should experiment with each one. Varied formats may help to better engage existing followers. This is strategy is critical for organic growth.

7. Share conferences and interviews

Speaking at conferences and meet-ups is obviously good for your career, as well as being interviewed. You can also use these experiences to get exposed to new people.

8. Optimize share timing

You can use a third-party analytics platform to optimize the number of posts shared per week, as well as the time the posts are shared in order to have maximum effect.

9. Ask for feedback from your target audience

If you want to better understand how to improve your marketing strategy, you should consider soliciting feedback from existing followers.

10. Embed your content on your website

Another great way to increase the reach of your accounts on Facebook, Instagram, Pinterest, Twitter and others is to embed posts on your website. This way, people who visit your site for information can also get the link to your profiles on social media platforms.