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Motion graphics videos are gaining a lot of popularity, but why? What are the advantages of having one of these animated videos to communicate your message?
First of all, we have to know what a motion graphic video is…
And what is a motion graphics video? It’s a combination of graphic design elements with animation. While the traditional 2d or 3d animation combines a series of different, complex and detailed elements, motion graphics just use simple graphic elements and animate them instead.
What are the advantages of having a motion graphics video?
1. It’s easier to explain the ideas
You don’t need to use real elements anymore to explain a very difficult method of production. You can just simplify all of this with a motion graphic video.
You can use elements that everybody understands and can relate to. People can identify better with an animated character than with an actor with specific physical characteristics (Caucasian, Asian, Young, old, etc). The same happens with the environments. You can just show an environment that most of the viewers can be interested in.
2. It’s cheaper
With motion graphics you can show a scene in New York or a man walking in Mars. Imagine the cost of filming these scenes in real life and the cost of a motion graphic video with these elements. The difference is huge! You can communicate your message with a small budget in a short and powerful video.
3. It works with products and services
Motion graphics videos work with your company. It doesn’t matter if you offer a product or if you provide a service. It’s easier to explain your messages with dynamic elements using metaphors, or complex graphic elements. It’s also a perfect solution for companies that don’t have offices (remote-work) or for companies that provides services such as software, applications, or others similar.
4. Better results
The results for short and entertaining videos are often very rewarding. Animated videos (such as motion graphics videos) have 20% more of conversion rate than standard corporate videos. When the video is short and entertaining, it’s more difficult for people to stop watching it – in fact, they will watch it all and they will understand all the message you wanted to communicate to them.

Which industries should use a motion graphics video?Sometimes we may think that animated videos are not very serious or don’t work with certain kind of companies but that’s a lie. Motion graphics videos works with politics, with health industry, with marketing. If you have something to say, you can easily communicate it with a motion graphics video.

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If you wish to receive a detailed offer or consultation on Audio & Media services provided by Wagner Consulting, then please feel free to contact our Sales Team, who will gladly assist you.

Audio & Media Division at Wagner Consulting

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