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Editorial Design focused traditionally on how publishers designed newspapers, journals and magazines. As digital content gains more power, some of the styles have changed in order to adapt content to the digital world but the main concepts remain.
The field combines clever compositions, creative typography and editorial layout. The mix of these elements create an outstanding layout for papers and transform the reading experience. Even when the words of a storyline are important, the imagery works as a glue that helps hold the attention of a reader.
Illustration is one of the most flexible areas and it is certainly relevant in Editorial Design since illustrators create aesthetical images that attract audiences and help impart information. They play an important role in the way media presents the images, as well as the way readers understand them. Simply put, combining words with images helps the reader gain a better understanding of the topic.
The field is quite broad and it includes photo illustration, caricatures, collages, maps, painterly representations, drawings, etc. Besides, there are numerous styles including photo realistic, water-color illustrations, acrylics, pen and ink, as well as many others.
An editorial illustrator typically creates illustrations for magazines and newspapers, whether they are online or not. And there is definitely a wide variety of magazines and newspapers out there to suit about every illustration style. Besides, publications often experiment with different styles in order to remaining attractive.
Illustration in the world of Editorial Design tells stories in a visual way. As it is often said, images are worth a thousand words. Indeed, the human brain perceives visual information fully, quickly and retains it longer in the memory. A good illustration can illuminate the essence of an idea in just matter or seconds, so if you are looking to express an idea hard to describe or explain, illustrations can be a great help.
Another benefit of is that the imagery gives publications a unique voice and openness for the readers. It also adds a sense of fresh to the material and, undoubtedly, helps attract audiences. It is something that people usually see first before reading a text so it help draw attention to certain content.
Illustration can be present anywhere from the cover, humor page, editorial, etc. The only requisite is that it fits the subject. In other words, they should represent the article that they will be paired with.
In essence, there are multiple benefits of illustration for editorial content including presenting ideas in a more comprehensible way, attracting readers, adding a unique touch and some aesthetical elements, etc.