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In a market so saturated with opportunities for the consumer as it is today, companies need to seek even greater differentiation from their competitors. The development and implementation of new technologies have made users have greater access to information and to know the different opportunities that can be found out there.

In fact, there is a growing need on the part of companies to create actions that place them in the focus and help them stand out from both, competitors and information. The corporate video is a great solution that allows presenting, in a short time and in a dynamic way, the characteristics of a company, their projects and its objectives through a good content creation.

Those days in which the making of corporate videos were only within the reach of a few are far away. In fact, social networks have helped to democratize this format, although we must achieve the double objective: the viralization of the message and the effectiveness of videos. There is no doubt that there is a lot of difference between a viral content and a good content, which is why it is important to have a full team of professionals. But how important is it for the image of your company?

Keys to design the video that your company needs

- What’s the message you want to communicate?

The first thing we should be clear about when creating our video is what we should communicate. A corporate video should summarize what we do, our values, objectives, mission, vision, etc. In short, synthesize everything that makes us different from the rest of our competitors, what we are and why.

- Who is it for?

There is a video for each moment and for each profile. And it is not the same advertising spot, as a presentation for partners, for employees, for fairs, distributor, end customer... The language to use in each case is different, as well as the type of images, tone, style, and so on. In this sense, we must take advantage of the advantages offered by Storytelling to explain our message in the clearest and most direct way, always responding to the tone that best fits to our target audience.

- What will be the aesthetics?

The technical and narrative aspect of the video is fundamental when transmitting any message. We must decide the style of the photographs, graphics, animations, music, colors; we will also decide whether to give it a formal and serious appearance, a more casual tone with touches of humor, fill it with emotional tints, etc. All these influences when positioning ourselves in one way or another in our target.

- Who will I need to produce the content?

The realization of corporate videos has become practically a basic audiovisual solution for companies that want to impact with authentic mini-productions that impress in the minds of their audience in a matter of seconds, and after which there is a human and technical team at the height of any film production. The quality of these small works is supported by a large audiovisual team consisting of experts in production, script and all the latest technical equipment necessary.