The use of technology has changed the way companies communicate with their clients and partners.In fact,for the last two decades news delivery, client data collect and advertisement have taken a different path.
Furthermore, companies around the globe have understood the different benefits resulting from being more communicative with bothcurrent clients and potential clients. To name one, nowadays service providers have surrounded themselves withtools to have a broader understanding of their targeted audience needs.
As a result, these campaigns meant to engage, reconnect and offer services are now more customer service oriented than serviceoriented.This turn of events has molded the many diverse inbound marketing strategies used to reach more clients, sell more products, or reengage many lost users.
Moreover, within the inbound marketing world, email campaigns have a significant place. Data shows that in 2017 marketers sent over 269 billion emails; this fact narrates a clear path for copywriters and their place in this work environment.
Centered CopywritingTurnsVisitors intoClients
A central aspect in this marketing strategy is the content,which does more than conveying a message. In this context, email campaigns are aimed to draw customers towards the company’s products or services through content marketing by using emails as the communication channel.
These emails – sent through a specific period of time with a specific purpose such as downloading a whitepaper, signing up for a webinar or even making a purchase with a provided coupon– need to be planned and executed by excellent compelling copywriters.
In this perspective, the presence of centered copywriting from the previous stage is key. In this phase, the purpose is to obtain an email list through blogs and e-books that will encourage visitors to subscribe.
Once visitors are no subscribers, the next stage is the very core of a set of individual email messages with a well-written subject line, a focused content and a specific call to action to achieve the company’s goal. This process will be successful with a quality proven copywriter leading the way.
Fortunately, this copywriting quality can be found in our Wagner writing generation as part of our services.
Engaging clients into a call-to-action
A successful email marketing campaign will get recipients to take action, engage with customers and help companies get more leads and sales. This general goal is possible through a sense of urgency that the copywriter should create with the call-to-action.
This sense of urgency is what makes a lead to take action.However, solid copywriting could promptthis so-called sense by focusing on the value of acting now instead of later.
For instance, instead of being straightforward and writing: “order NOW before preferred shipping ends”, a more strategic and subtler copywriter would focus the message on how your loved one would feel if the perfect gift arrived on Valentine’sDay instead of one or two days later.
Strategic copywriting will make the difference at the end of the day when financial reports prove great writing right.
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If you wish to receive a detailed offer on or consultation on Copywriting solutions provided by Wagner Consulting, then please feel free to contact our Sales Team, who will gladly assist you. Copywriting Division at Wagner Consulting Phone: US: (718) 838 9533 (English speaking) US: (917) 725 3145 (Spanish speaking) EU: (718) 618 4268 E-Mail: This email address is being protected from spambots. You need JavaScript enabled to view it. |
