Engaging the right audiences is the reason for living of marketers and copywriters from all over the world. It doesn't matter what business you're thinking about, to attract, nurture, and establish a loyal community of stakeholders -internal and external- it is the ultimate goal behind any inbound/outbound marketing campaign and most of businesses operations, like brand identity design.
Luckily, for the new entrepreneurs with low online authority and for the brands with weak communicative skills too, the social media platforms can change their reality, even though it might not be an instantaneous process. With today’s Information Technologies and Social Media tools, the customer engagement cycle's is smoother than ever.
When the professionals responsible behind a brand awareness campaign, for instance, do not analyze the necessities of the market and fail to target the right audiences, losing the chance of giving them useful, timely, and varied information, among many other things that we will explain just ahead, the engagement process can be a real nightmare.
That being the case, marketers should consider applying in their campaigns:
- Original videos. The most prominent social media profiles are the ones that have mastered how to combine the audio and video resources with interesting content.
Above all, video productions are the kind of value exchange that most of the users love to receive when interacting with a brand. Also, creative and valuable videos are the kind of tools that can motivate a random visitor to convert into a lead.
According to Facebook, 100 million hours are reproduced daily on the social network, which means that videos have high interaction yet they need to be really eye-catching, short (in most cases) and informative in order to be fully reproduced.
The overall versatility is the main quality that positions the audiovisual outputs as the perfect ally for modern marketers. The best Social Media platforms to boost the conversion rate through creative and valuable video productions are Facebook and YouTube. Plus, Instagram's stories and live streaming have been opening new windows for marketing specialists to deliver fresh, mobile, user-friendly, and live content for the audiences.
- Optimizing Customer Service at its best. According to getambassador.com, the leads that perceive a warm and human customer service are more inclined to spend more (21%) on that particular brand's products or services.
The secret that drives to good reviews about a business' Customer Service is that it has an original personality (brand voice), with even some touch of humor, and always preserving empathy, respect, and common sense. Furthermore, solving every case individually and delivering the best online personalized solutions is highly important.
- Constantly track metrics. As a final tip, social media also help businesses to track crucial metrics for fixing or keeping good work.
There are apps like Facebook Pixels, Google Analytics, even the ones that are administered by the same Social Media networks, like Instagram's statistic report for business profiles, whose assistance can determine the fate of the engagement multiphasic process that starts with the attention and goes through interest, desire, action and establishment of a loyal community of clients.
Some important metrics to consider are demographic information like age & gender, the user activity, user retention, active users by hour, and which device they use to log in, for example.
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If you wish to receive a detailed offer or consultation on Social Media services provided by Wagner Consulting, then please feel free to contact our Sales Team, who will gladly assist you. Social Media Division at Wagner Consulting |
