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April 1st is the funniest day every year. It is a holiday that brings a little bit of fresh air in the middle of the four hard-work previous months. Despite its possible controversies, the truth is that April Fools’ Day is a celebration that, when based on respect, it fosters joy and relaxation. Not to mention unexpected funny hoaxes and the most unpredictable and ice-breaking unpractical jokes all over the United States.

But this is not exclusive of the US, and Scotland, Ireland, Germany, Brazil, Croatia, Italy, France, Portugal, Polony, Finland, Austria, Australia are other countries where people play all kind of jokes on April 1st. Similarly, Venezuela, Mexico, Spain and El Salvador are nations that celebrate the "Holy Innocent Day" on Dember 28th.

The point is that there are wide markets where a brand can make people laugh, at least once a year.

April 1st can be seen as a 'freedom day'. The key is to see the bright side when receiving unexpected pranks and always remember the power and influence of the laugh in a healthy life.

Marketing agencies, single copywriters and any people that attend a target audience every day should consider to play some games, tell some foolish jokes, and just share happiness among their stakeholders on April 1st. That will strengthen the human customer service, the confidence among the stakeholders, and will boost the brand personality plus awareness.

Moreover, to create an original April Fools' Day campaign reflects the brands’ perception about that not everything is business.

Here are some of the most infamous April Fools' Day marketing campaign to inspire marketers:  

  1. The double Stuf is the dreamed cookie for the Oreo lovers. More cream than the cookie part. Well, Oreo knew that and they create the ironical "Oreos Double Crunch" campaign on Twitter, where they make fun of the consumers that use to prior the delicious white stuff first. It was hilarious.

Based on that campaign, our first tip is to create a valuable April Fools' strategy based on the irony that is to down the ego and recognize the favourite parts of your products, and make fun of their mistakes or flaws. That will help create a smile on the client just as to analyze the weaknesses of the line of products. It is a double win.

  1. Adding flavour to the screens. 3D is a reality nowadays but, what about 4D Lickable Technology?

Well, that was what Open table did to trick their users. They said: “Today, OpenTable is thrilled to announce the release of OpenTable Taste, a groundbreaking new way for diners to experience the food photos they love” (Source blog.opentable.com).

Why was so effective? Because it was a systematic prank. The campaign, in fact, released a whole blog to explain in detail the 4D technology pros and cons and, to be honest, many of our workers fell into the trap. They pulled it perfectly!

  1. Finding Waldo…with the help of Google. Remember the popular game "Where's Waldo?", that was the hobby of many 2000's children after school? Well, Google, honouring the April Fool's Day, created the option so the users can find Waldo and other characters using Google Maps!