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The video is the new favorite tool for the creation of online content. In fact, it has quickly become the most popular in the digital world. The Internet is full of different types of content, but watching a video takes up one-third of the whole online activity.

For example, for YouTube only, content creator and business upload around 72 hours of video every 60 seconds. Also, social video generates 1,200 more shares than text and images combined.

For this reason, if you’re not already using video in your marketing, you should start considering it. The majority of marketers recommend a video for the best Return On Investment (ROI). Those who use video report that their revenue grows 49 percent faster than non-video users. By including video in their strategies, many companies have closed more sales, increased engagement, and had better organic reach on social media platforms.

So, if you are wondering how the proper way is to generate more engagement with video making, we are going to tell you a good secret that will help you with your growth. When you produce video content, make sure you also offer video transcription along with it. This will help you get the most out of your video, including engagement and ROI.

A video transcription is the translation of the video’s audio track to a text version. While this primarily includes the spoken words in the video, transcriptions may include other relevant audio details, such as background noises or music.

The video transcription should be an exact word-for-word reproduction of the video’s audio. This makes video transcription different from video captions or subtitles.

There are some ways that video transcription can increase your online engagement, making it valuable for your business.

With video transcription, you can reach a new kind of audience. Without the transcription, many members of the audience may have trouble understanding the audio of the video, like the people that have problems with hearing or even the people that speak another language. With a video transcription you can reach them without a problem, they can watch the video and understand more the message that you want to transmit.

When you offer video transcription online, viewers who are hearing impaired can either read the text-based transcription alone or watch the video while following along with the transcription. This allows them to take advantage of your content, whether it’s a customer testimonial, product demonstration, or brand video.

To conclude, video transcription can boost your content and also generate more engagement with your audience and with a new audience. Transcriptions, or portions of them, are more easily translated into other languages than video footage and audio tracks. Non-native English-speaking users also can use the transcription to build their vocabulary and help with their spelling.

Even native English-speakers can use video transcriptions to interact with your online content. When it comes to learning and absorbing information, different people have different skills and preferences. A transcription of your video’s audio track can help those who would prefer to read the information or go over it later.

Video transcription is a very useful technique to make your content grow!

 

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If you wish to receive a detailed offer or consultation on Audio & Media services provided by Wagner Consulting, then please feel free to contact our Sales Team, who will gladly assist you.

Audio & Media Division at Wagner Consulting

Phone:
US: (718) 838 9533 (English speaking)
US: (917) 725 3145 (Spanish speaking)
EU: (718) 618 4268

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