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Researching Travel Destinations, Discovering Activities And Influencing Travelers

The new generation of travelers is moving away from well known, established portals and uses social media channels more often to research travel destinations, learn about local cuisine or find fun activities. This generation called the “millennials” is highly relying on user experience and influencers, having created a whole new industry by posting photos, videos and text about their travel experience on social media channels.

The marketing flux gains speed by location check-ins, selfie photos and status updates, as well as tagging regions, businesses or restaurants. You must be “hip” to stay on top of the industry, helping you to attract new travelers. This newly developed industry of social media marketing has it´s challenges, but also its advantages, helping customers to increase their profits by going new innovative paths to position themselves better than their competitors.

Hashtags

A great way to gain more exposure is through guests and visitors and their feedback through #Hashtags. This is usually done by #Hashtags, fueling the research of new customers and giving them a great way to get a better idea of your service or place. Many potential guests, especially Millennials are using this way to research great places or reliable services and pass on their experience as well.

Influencers and Social Sharing

But how do you start off if you do not have that engagement yet or feel like your engagement is not going as planned? A great way is to start building cooperations with travel influencers, who already have a strong crowd of followers that they engage actively in with.
Creating a personal experience through influencers providing their own experience and share travel based content, inspires their followers to discover your service or place as well, resulting in more shared content and more exposure to the web 2.0 audience.

Go Viral In A Positive Way

Cooperating with Influencers and placing sponsored campaigns for example with Instagram, many other influencers will be actively reaching out to you, trying to partner with you as well, helping you to attract more audience in a positive way. Many mid- and large-size tourism related firm are actively promoting a partnership program aimed specifically for Influencers, helping their brand to go viral in a positive way, associating travel sights and new experiences directly with the brand who they partnered with.

Customer Service

A great customer service is always something you wish for, but not everything will always go as smooth as you wish for. But this can also have a positive effect – as after all we all are humans and make mistake. But how we resolve our mistakes, shows a great way and helps your followers gain more trust in you.
Another huge aspect of customer services are loyalty programs, who secure the customer retention, a rather big challenge. Customers are trending towards experiencing new places and sights – so keeping them is a bigger challenge than before. A first good approach is to provide extra value to customers through a loyalty program. By integrating social sharing options, you can easily increase your brand exposure in a very efficient way.

Go International

The tourism industry is not limited by boundaries and can only hold itself back. Social Media is therefore a great tool to reach new markets and get easy exposure to other cultures around the world. Though it is important to mention that the usage and understanding of Social Media differs widely in different regions, meaning the users of Social Media have a very different understanding and set of expectations among each other. Nonetheless, Social Media is a very important tool to use for the Travel Industry.

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If you wish to receive a detailed offer or consultation on Wagner Consulting´s solutions tailored to the travel & tourism industry, then please feel free to contact our Sales Team, who will gladly assist you.
Travel & Tourism Practice Division at Wagner Consulting
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