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Globalization is about spreading the culture or philosophy of a company without boundaries, the same approach everywhere. Meanwhile, Localization is about refraining in different contexts. In the case of Localization, the approach is adapted to the targeted culture.

Sometimes,Localization is considered a synonym of translation. However, they are different in a number of ways. Translation consists in taking a text from one language and converting it into another whereas localization focuses on the adaptation of content not only to the target language but also to the target language’s style and culture.

Localization is composed of a series of processes and there are different elements that change including country-specific legal formatting, language direction, date and time formats, currency, capitalization rules, etc. Globalization means taking the content to foreign markets all over the world. In this approach, the content is developed to function for multiple cultures.

In this expanding landscape, the amount of translation growths exponentially and ends up reshaping theindustry. When the translation process takes place in the digital environment, the verbal messages of the source text are seen first and later the nonverbal messages such as textual elements, music, pictures, and so on.

Both approaches have advantages and disadvantages and the company can apply what fits best for them. Wagner Consulting has translation and Localization at the core of its business. It has impose itself as one of the best online translation agencies thanks to its record at providing professional linguistic services to a large local and foreign customer base.

Wagner has different services to help businesses adapt their brand communication, apps, software, websites and content to appeal the target audience of their interest. Wagner strives to provide the highest quality at competitive prices. In addition, it counts with native speaking translators and industry experts to help companies achieve their goals.

About Wagner Consulting International

Wagner Consulting is a leading, reputed and a trusted multilingual service company as well as media agency. Our mission is to provide individuals and businesses with accurate, professional, and authentic services at affordable prices in the fastest turnaround time.

To learn more about Wagner Consulting, please contact us at www.vip-translator.com or talk to one of our representatives:

US: (718) 838 9533 (English speaking)

US: (917) 725 3145 (Spanish speaking)

EU: (718) 618 4268

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