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The 11th GALA conference took place in the city of Munich, Germany in late March and received more than 500 delegates from 50 countries, establishing a new record. The topic this year was around AI and the increasingly important role it is playing in our lives and in the translation industry.

Between March 24th and 27th¸ GALA served a space where language service providers got to exchange, learn and reflect on the future of the industry, as well as the trends shaping it.

As a member of the Globalization and Localization Association, Wagner Consulting participated actively in this event. Fitting to this year’s theme at GALA “The Changing Role of the Human Being in an AI-driven Language Service Industry”, Wagner’s representatives attended the different sessions and participated presenting the study they conducted, named: “The evolution concerning fidelity and intelligibility of the quality of Machine Translation over time.”

For the study, Wagner Consulting selected four different texts from different fields including Law, Medicine, Science, and Web Content. Those were run through Google translation and SDL Language Cloud and translated to German by certified translators for the purpose of comparing. Later, a team of ten independent translators reviewed all the outcomes, following Wagner’s guidelines.

Not only did Wagner assessed the human component in an industry in which technology keeps evolving and becoming more advanced each time, but also explained the evolution of Machine Translation over the last decade and presented the results regarding fidelity and intelligibility in figures concerning Google Translate and SDL Language Cloud.

The person in charge of presenting the study was Gino Toti, Head of the US Division of Wagner Consulting with extensive experience in the industry. Wagner’s presentation, along with the other sessions, helped have a deeper understanding on the new roles, workflows, and talents, agreeing that AI-driven changes will demand new human talent.

GALA’s 11th annual Conference allowed participants to discuss and learn in order to stay up to date with the current trends, as well as potential prospects. AI was certainly mentioned throughout the different sessions yet the human component was the heart of this year’s conference. Hence, GALA reassured one more time its commitment in the development of talent, offering a space for content sharing and learning.


If you wish to receive a detailed offer or consultation on Globalization or Localization services provided by Wagner Consulting, then please feel free to contact our Sales Team, who will gladly assist you.

Sales team at Wagner Consulting
US: (718) 838 9533 (English speaking)
US:  (917) 725 3145 (Spanish speaking)
EU: (718) 618 4268
E-Mail:This email address is being protected from spambots. You need JavaScript enabled to view it.



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Sales Team



Eugene Stupatskij
Global Sales Manager

Ayouri Mouhssine
Team Leader - Sales US

Kristina Zabelina
Team Leader - Sales Europe

+1 (718) 6184268

+1 (718) 8389533

+1 (718) 6184268



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